Data and customer relationship is confiscated by Apple. What is even more serious is that Apple does not allow us to have our own relationship with our readers via our apps. The company is also protesting the lack of access to customer data: Just at a time when some of our magazines are starting to find new digital business models, they use their dominant position to introduce this Apple Tax.

Instead, they take 15-30% of the revenue from all digital content, such as plus subscriptions, which are sold through the apps.

Over the past two years, Apple has rejected such solutions. Previously, it has been possible for us and other newspapers to charge for our products via App Store and build a relationship with our readers and users. Their arguments largely mirror those of Spotify: Samuelsson, publishers at Schibsted news outlets Svenska Dagbladet and Aftonbladet. The letter today was signed by Anna Careborg and Lena K. In March, Spotify filed a complaint against Apple with the European Commission (EC), citing anti-competition practices and a business model that gives Apple an “unfair advantage.”

Spotify customer service complaints